BRANDING AND DESIGN
Earn your customers’ trust and business with clear, differentiated branding.
Branding isn’t just about designing a nice set of logo or graphics for your business. To stand out from your competition, you need to define what your business is about, and communicate it to potential customers through visual graphics and text.
Here’s how I build a powerful brand for you:
1. Market Research
I conduct an extensive research to find out the trends and brand positioning essentials to target. My experience in the US and Asia markets allows me to take both a local and global approach.
2. Competitor Analysis
An in-depth audit of your compeittors is carried out to allow me to benchmark your brand against theirs, and to see how you stack against the industry.
3. Buyer Persona Modeling
I progressively identify your target consumer demographics and how they would respond to your brand identity and aesthetics.
4. Brand Asset Designing
Lastly, I put together your brand identity elements including your logo, brand guideline, corporate colours, and make sure they are well aligned with your brand voice.